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Christian Connection, the agency which specialises in helping religious people find their soul mate, hopes that the tongue-in-cheek reference to impotence will make exhausted commuters “sit up and take notice”.
The company, set up in 2000, promotes itself as the only specifically Christian dating agency and claims to have paved the way for thousands of marriages.
UK dating site Christian Connection is launching a new ad campaign on the London Underground from January 13, with one poster featuring the tagline: "Christians make better lovers."The campaign, which marks the first time a religious dating site has chosen to place adverts on the Underground, will run on Tube carriage panels across London.
Christian Connection hopes the campaign will encourage Christians who are searching for love to join the online community.
“We believe this is a great opportunity to tell the world about Christian Connection and create a campaign that is contemporary and relevant – something many church organisations aren’t always known for,” he said.
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"Another poster says: "God knew you would see this. The founder of Christian Connection, Jackie Elton, says she hopes the ads will make Christians and non-Christians alike "sit up and take notice"."Until now we have relied on religious media and word of mouth, but we want to spread our wings and reach a wider range of Christians.He knows that if you are Christian and single you would probably love a like-minded partner."A third exclaims: "Another dating site? They are out there – we want them to know we are here," she explains.Chas Bayfield, creative director at Noah, the company which created the ads designed by graphics artist Alex Fowkes, has labelled them "a great opportunity not only to tell the world about Christian Connection, but to create something contemporary and relevant – not something many church organisations are known for!It estimates that there are 1.4 million single Christians between the ages 25 and 60 in the UK.“We wanted to be friendly, engaging and surprising,” said Jackie Elton, the founder of Christian Connection.